Agenda for 2020 San Diego, CA

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Preliminary Program – Subject to Change – Check Back for Additional Information and Updates
2020 Summer Conference
Sponsors & Exhibitors
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Afia   Orientation Lunch & Leaders Are Readers Sponsor
CARF International   WiFi Sponsor
Credible   Exhibitor
  Room Drop Sponsor & Exhibitor
Genoa Healthcare   Wednesday Reception Sponsor & Exhibitor
Genoa Telepsychiatry   Exhibitor
Iris Telehealth   Exhibitor
Martyn Family Foundation   Education Sponsor
MHRRG/Negley Associates   Welcome Reception Sponsor & Exhibitor |
Netsmart   Innovation Expo Sponsor & Exhibitor
PharmBlue   Exhibitor
Pondurance   Exhibitor
Qualifacts Systems, Inc.   Conference App & Charging Stations Sponsor & Exhibitor
Relias   Exhibitor
Secure Telehealth   Exhibitor
Streamline Healthcare Solutions   Exhibitor
TenEleven Group   Take Note! Sponsor
The Meyers Group   Exhibitor
Xpio Health
Tuesday, August 11

 1:30 - 4:30 pm

 Sponsored by: Netsmart


Presented by:  Compass Health President & CEO Tom Sebastian, Volunteer Behavioral Health Care System VP & COO Phyllis Persinger, Mental Health Center of Denver President & CEO Carl Clark and others

Several of your mhca peers will share how innovative solutions helped them address the health and safety of their staff and clients during quarantine and beyond. Following the presentations, attendees will engage in conversations regarding their pandemic experiences and their vision for the future of our industry.

 5:00 - 6:30 pm  Welcome Reception
 Sponsored by:  MHRRG & Negley Associates

All attendees and their travel companions are invited to join us for drinks and hors d’oeuvres.

Wednesday, August 12

 7:30 - 8:30 am

 Registration & Continental Breakfast
Sponsored by:  Sponsorship Available!

 8:30 - 10:00 am
 Welcome & General Session

On the Edge: The Art of High Impact Leadership

Presented by: Mountaineer, NY Times Bestselling Author and Leadership Consultant Alison Levine

Levine has climbed the highest peak on every continent, served as the team captain of the first American Women’s Everest Expedition, and skied across the Arctic Circle to the geographic North Pole. Levine spent four years as an adjunct professor at the United States Military Academy at West Point where she focused on the topic of leading teams in extreme environments. She is the author of the New York Times best-seller On the Edge, which is a compilation of lessons she learned during her various expeditions, and she will be sharing some of those lessons with us.

 10:00 - 10:30 am  Morning Break
 10:30 am - Noon  General Session 

Leadership Ethics and Board Relations

Presented by: Bioethical Services of Virginia President Michael A. Gillette PhD

The ever popular Dr. Michael Gillette contracts with dozens of healthcare organizations and other agencies to provide ethics case consultations and policy work, and we are pleased to welcome him back to mhca. His energetic and interactive style engages audiences and helps them think critically about ethical decisions in their work and beyond. He will provide a foundational understanding of the ethical responsibilities of leaders in complex organizations, then help us apply that understanding to ethical issues that arise out of interactions between executive directors, staff members, board members, and local governing bodies.

 Noon - 1:30 pm

 Grab Lunch with a Few of Your mhca Peers

 Noon - 1:30 pm

 Orientation Lunch for New mhca Member CEOs (invitation only)
 Sponsored by:  Afia Health

 1:30 - 3:00 pm

 Breakout Sessions

Patient Autonomy and Staff Responsibility

Presented by: Bioethical Services of Virginia President Michael A. Gillette PhD

Discover a succinct process for analyzing ethical issues and learn to apply that process to questions of freedom and control. We will define the ethical limits of individual autonomy as it relates to the provider’s responsibility to protect individuals from self-harm and from harming others, all while upholding relevant standards of care.

How To Participate in Behavioral Research

Presented by: Vanguard Research Group Executive Director Patricia Marcy, Lifestream Behavioral Center Executive VP Rick Hankey, Community Healthcare Director of Nursing & Crisis Services Brenda Clark, and The Harris Center for Mental Health and IDD CEO Wayne Young

Hear about the RAISE and Prelapse trials conducted with a network of CMHCs across the country. You’ll develop a new understanding of how research outcomes can influence mental health policy and the value that CMHCs can add to the enhancement and development of treatments for their clients. Learn details of study and funding types and discuss requirements
for participating agencies such as staffing, infrastructure and training.

 3:00 - 3:30 pm

  Afternoon Break
Sponsored by: 
Sponsorship Available!

 3:30 - 5:00 pm

 Breakout Sessions

Six Marketing Essentials to be Competitive in a Changing Landscape

Presented by: Jeri Davis MBA, CEO of Jeri Davis Health Care Consultants & Recruiters

Hear about the national trends driving the need for CBHC marketing, discuss how to compete for clients and employees with best practices across 6 marketing essentials to thriving in this Post-COVID “new normal” and learn how to structure marketing capacity within your organization to explore opportunities in the current landscape.

Disruption 2.0: E-Health/M-Health In A Post-COVID World

Presented by: Dennis Morrison PhD, Chief Clinical Advisor for Netsmart

We will discuss the changes that have occurred in the virtual care delivery world by contrasting the pre-COVID, COVID and post-COVID environments. We will look at changes in reimbursement and confidentiality, clinical workflows and business alignments e.g. payer, technology vendors and venture investments for virtual tools. Is virtual care working well for all the populations currently receiving it and will those services continue to be delivered virtually? Why are payors and technology vendors suddenly interested in virtualized care? What is likely to happen after the crisis has passed?

 5:00 - 6:30 pm

  Sponsored by: Genoa Healthcare

All attendees and their travel companions are invited to join us for an evening reception featuring delicious appetizers and signature cocktails and mocktails.

Thursday, August 13

 7:30 - 8:30 am

 Registration & Continental Breakfast
Sponsored by:  Sponsorship Available!

 8:30 - 10:00 am

 General Session

Payer-Provider Partnerships

Presented by: Dr. Martin Rosenzweig, Optum Medical Director

Dr. Rosenzweig will discuss Optum’s vision of the future of behavioral healthcare service delivery and the importance of payer-provider partnerships.

 10:00 - 10:30 am

 Morning Break

 10:30 am - Noon

 General Session 

Understanding the Factors that Impact Health: What Should We Learn from Central Appalachia and America’s “Poorest State”

Presented by: Dean of the College of Public Health at East Tennessee State University and the Director of the Center for Rural Health Research Randy Wykoff

Using the 238 counties of Central Appalachia, as an example, Dr. Wykoff will explore what we understand about the factors that impact the health of all Americans. He will explore the relative contribution of poverty, under-employment, lack of education, lack of access to primary care, mental health services, and preventive care, and other factors, as they impact health. He will define “America’s Poorest State” and outline what can be learned from it, as we strive to improve the health and well-being of all Americans.

 Noon - 1:30 pm

 Grab Lunch with a Few of Your mhca Peers

 1:30 - 3 pm

 Breakout Sessions

Four Strategies for Revenue Growth During Post COVID Recovery

Presented by: CEO of Jeri Davis Health Care Consultants & Recruiters Jeri Davis, Zepf Center President & CEO Deb Flores, CarePlus New Jersey Director of Communications & Advocacy Caitlyn Yerves, Southwest Behavioral & Health Services VP of Crisis and Opioid Services Heather Genovese

There are only four ways to grow revenue: expanding current services to current consumers: offering new services to current consumers; providing current services to new target customers; and the most expensive and time consuming – offering new services to new target customer groups. In this fast-paced and interactive session, you will hear case studies exemplifying each one of the above 4 revenue growth strategies that were implemented during and after COVID pandemic. Ask questions, get involved, share your successes! We all will learn tips and techniques for rolling out new services and expanding capabilities. We also will review the following tools:

  • 7 Key Criteria to Evaluate a New Service Opportunity
  • Template and the process for rolling out a new service

Roundtable Discussions

Topics TBD

 3:00 - 3:30 pm

 Afternoon Break

 3:30 - 5:00 pm  FREE TIME

Time to connect with your mhca peers is the most valuable benefit of attending our conferences - take this time to gather with your friends old and new for some relaxation and conversation.

 3:30 - 5:00 pm

 mhca Board of Directors Meeting
Chair: Dennis L. Regnier MA

 5:00 - 6:30 pm

 Closing Reception
 Sponsored by:   Sponsorship Available!

All attendees and their travel companions are invited to join us for drinks and hors d’oeuvres.

About Us

mhca is a results-oriented organization that operates in a fast, flexible, and focused mode. We take pride in the purposeful and productive involvement and participation of our members. Because mhca is composed of members who share common visions and priorities, we are able to quickly determine our objectives, commit the necessary resources, and accomplish our goals.

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